Total number of hours: 400
Term: September 2020 – February 2021
Selection days: September 2020
On completion of the course, students will have acquired the necessary solid background to enter the hospitality industry as key managerial figures in hotel facilities and offices related to the hospitality industry.
Specifically, they will acquire administrative and managerial competences together with the ability to coordinate, plan and lead all the operative sections of a hotel. They will also be able to apply marketing strategies focused on the promotion of touristic activities.
Beside competences in marketing strategies they will also be able to communicate using foreign languages, essential in a career in the hospitality industry.
Module: Business Tools
Mathematics and Statistics Fundamentals
International Business Law
Modulo: Hospitality Management Expertise
Human Resources & Leadership Management
Entrepreneurship, Real estate, Start-up
Modulo: Hospitality Marketing and Destination Management
International Strategic Marketing
Digital Marketing & Brand Reputation Management
Modulo: Hospitality Communication and Culture III
Hospitality Architecture & Interior Design
Internship 2-4 months – optional
For those who require it, an Intensive English Language Course will be held prior the beginning of the term (semester).
Diploma di maturità or equivalent qualification, age of majority, selection exam passed.
Manager and entrepreneurial positions, hotel manager, general manager, division head within international hospitality companies. Hotel and food service industry. Leading roles concerning management consultancy and research on hospitality, tourism and tourist accommodation services. Management of public and private offices concerning regional touristic planning. Planning of business startups within the hospitality field. Cultural and historical research related to hospitality and tourism.
A-Degree Certification in International Hospitality and Tourism Management.
A-Diploma Certification in International Hospitality Management
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This programme is meant to be a preview and will be updated in due time.